DESCRIPTION: several ads used in a research studying consumer’s behavior to graphically-altered images; 2 different concepts, 6 ads in total;
DATE: 4th March 2013;
CLIENT: Madalina Kmen;
TECHNOLOGIES: Adobe Photoshop CS6;
Madalina asked me to design a total of 6 ads based on 2 different products: the razor Foxy and the water Vitamin.
Each concept has:
- an ad showing only the product
- an ad showing the product and an attractive woman
- an ad showing the product and an attractive woman altered in Photoshop
The alterations made to the image of the woman are: teeth whitening, lip coloring and breast enhancement.