Posted by on Mar 28, 2013 in , , , | 0 comments

DESCRIPTION: several ads used in a research studying consumer’s behavior to graphically-altered images; 2 different concepts, 6 ads in total;

DATE: 4th March 2013;

CLIENT: Madalina Kmen;

TECHNOLOGIES: Adobe Photoshop CS6;

Madalina asked me to design a total of 6 ads based on 2 different products: the razor Foxy and the water Vitamin.
Each concept has:

  • an ad showing only the product
  • an ad showing the product and an attractive woman
  • an ad showing the product and an attractive woman altered in Photoshop

The alterations made to the image of the woman are: teeth whitening, lip coloring and breast enhancement.