Posted by Tudor Bercea on May 2, 2013 in Advertising, Professional Blog | 0 comments

Most of you are probably just coming back from the seaside or from the mountains where you celebrated “The International Labor Day”. I myself went to the Black Sea with some friends. The water was cold as ice, but that didn’t stop us from swimming and the sun was hotter than we estimated, so now we’re all red from sunburns. Perhaps you’re still recovering from the wild party last night, so I thought I’d write something light, something anyone can “digest” after all that food from yesterday’s picnic. Another month has passed, so in case you’re wondering what was going on on the internet while you were gone, here’s a list of the ten most viewed videos on YouTube. #10. Mozart vs Skrillex. Epic Rap Battles of History Season 2. (20,332,878 views) I’m not sure how many of you heard of “Epic Rap Battles”, but for a while now they’re becoming more and more popular with their “This versus That” videos. Their formula is quite simple: they ask the viewers to suggest two famous personalities which they then make “battle” on the stage using nothing but rap lyrics. So far the battles included Barack Obama vs Mitt Romney, Rasputin vs Stalin, Nikola Tesla vs Thomas Edison and many others. Their latest video features Mozart vs Skrillex and ranks 10 in our video chart. #9. Surveillance Video Related to Boston Bombings (21,582,983 views) During the Boston Marathon on April 15, 2013, two pressure cooker bombs exploded at 2:49 p.m. EDT (18:49 UTC), killing 3 people and injuring 264. The bombs exploded about 13 seconds and 190 m apart, near the finish line on Boylston Street. The Federal Bureau of Investigation (FBI) took over the investigation, and released photographs and a video of two suspects on April 18. The suspects were identified later that day as brothers Dzhokhar and Tamerlan Tsarnaev. #8. CAUGHT ON CAMERA: Fertilizer Plant Explosion Near Waco, Texas (22,847,440 views) On April 17, 2013, an explosion occurred at the West Fertilizer Company storage and distribution facility in West, Texas, 29 km north of Waco while emergency services personnel were responding to a fire at the facility. At least 15 people were killed,...

Posted by Tudor Bercea on Apr 18, 2013 in Advertising, Professional Blog | 0 comments

I’ve worked with a lot of copywriters, but very few of them have truly impressed me with their talent as much as these homeless people did. Here are their advices: 1. In the absence of creativity, plenty of companies rely on celebrities to promote their product and services. I’m not saying that’s a bad thing, but at least do it in a smart way, like this guy. 2. Sometimes, telling people exactly the opposite of what they were used to hear will catch their attention. 3. Don’t hide your true intentions behind too many words. Being direct goes hand in hand with the next tip… 4. Being honest can bring your ad in front of the other competitors. 5. This tip should be used with caution. I’ve seen a bunch of detergent commercials which preferred to make stupid jokes rather than show why that product is better than others. 6. If a commercial doesn’t entertain, it’s not good enough. 7. But not so humble that the clients simply walk over your brand. 8. Nowadays fighting for a cause is trendy. But only do it if you are truly devoted to it. 9. Art directors are used to the fact that nobody reads body copy. 10. Innovation is the core of any good commercial....